Speaking
An operator’s perspective on AI.
Your audience has heard plenty about what AI might do. Give them a chance to see what happens when you put it to work in a business with guests to look after.
I bring examples from running Tally Ho, including the bits that break. We can explore what’s useful for your audience and leave room for their questions.
If you’re planning a talk, panel or podcast, tell me who it’s for and what you’d like them to get from it.
“I invited Jack to lead a workshop on Scotland Food & Drink’s Appetite for More food tourism experience development programme. Entertaining, informed and engaging, he draws on first-hand experience honestly, shares the warts and all, welcomes questions with an openness that makes for a really valuable session. Inspiring for the businesses – a speaker I’d happily invite back.”
Topics I explore
- AI around the human experience.
- Where AI can help your team, while keeping the experience your guests came for.
- Where judgement belongs.
- What you can ask an agent to handle, and which decisions you’ll want someone on your team to make.
- Knowledge that stays in your business.
- How you can put what your team learns to use, rather than leave it buried in someone’s inbox.
- The cost of being generic.
- What makes your experience worth choosing, and how you can help people and their agents recognise it.
Appearances
Past appearances
Visitor Attractions Conference 2026
AI is an Opportunity · QEII Centre, Westminster, London
An operator’s view of AI at work inside Tally Ho: preparing complex trade enquiries and turning guide voice notes into personal follow-ups. How a lean team can handle more, while keeping human judgement and the guest experience at the centre.
OpenClaw for Tour Operators: Two Practical Perspectives
Working session with Alex Bainbridge · Old Sessions House, Clerkenwell
Choosing where AI earns its place in a tour business, connecting scattered business context and setting clear permission boundaries. Practical examples from Tally Ho’s inbox, guest follow-ups and reviews, with a workflow-mapping exercise to help operators find their own starting point.
Arival 360 Valencia
Roundtable & AI Lab
April 2026
Experience This! Podcast
AI is rewriting the Tour Operator Playbook
A conversation with Christian Watts and Bruce Rosard about building AI into the core of Tally Ho: custom dashboards, connected workflows and AI agents, without losing sight of the guest experience.
Tourpreneur Guest Coach
How To Build A.I. Tools That Actually Run Your Operations
A practical guest-coaching session sharing the AI tools I’d been building inside Tally Ho, from documented workflows to reviews, content, CRM and diagnostics. What worked, what didn’t, and how to choose a useful starting point in your own business.
Appetite for More
Guest keynote & interactive masterclass · Scotland Food & Drink · Edinburgh
Lessons from building Tally Ho, shared with Scottish food and drink producers developing visitor experiences. A hands-on session on practical sales, customer follow-ups and the small details that build demand, with automation and AI helping a small team punch above its weight.
Tell me who’s coming and what you’d like to explore together. Get in touch about speaking →