A business owner with a coding habit.
Building intelligent businesses around human experiences.
You want your team spending more time looking after guests and less time chasing information. Maybe there’s an idea you’d love to try, too. I help you work out where AI could make a difference in your business, then take care of the technical work to build it and get it running with your team.
Work with me
A fractional
AI partner.
For tour operators, attraction owners and experience-led travel and hospitality businesses.
You can see ways AI could help, but you’ve already got enough to do.
I get to know you and your team, work out where it’s worth your attention, and get stuck into making it useful. That might mean helping you use tools you already have, or building something around how you want to work.
I work closely with a small number of companies. If you’d like some help, tell me what you have in mind.
Explore the partnershipSelected work
I like getting under the bonnet.
Attraction ticketing automation
Alumni Tours
Working with Alumni Tours to automate attraction ticketing and connect the systems behind it.
Workflow mapping
Totally Tailored
A working session with the founder to map workflows, save time and learn from day-to-day work.
Founder advisory
UnderStory
Advising the CEO on product direction, positioning and the UK market, drawing on experience running tours.
Founder advisory
The English Bus
Helping the founder work through decisions about legacy reservation technology and guest manifest allocation.
I’ve spent fifteen years building a London experience company. Moving to Somerset exposed how much of it still depended on me being there.
That’s where this work began: making useful knowledge available to the team and improving the systems around the guest experience.
“I would have no idea how to connect seven APIs into one business intelligence unit to do what you did.”
The AI-first experience company
Protect the magic.
Automate the machinery.
Compound the learning.
Your guests remember the guide who made them laugh, or the host who noticed what they needed before they asked. Give your team more time for that.
Your guests shouldn’t have to explain the same thing twice because it got lost in a handover. Your team shouldn’t have to dig through old emails to find what they need. We can build systems that help everyone keep up.
My manifesto sets out what I think an AI-first experience company should become, and what should stay human.
AI-first experience company manifestoBusiness judgement & software
An operator
who can build.
I’ve been building websites and writing code for almost twenty years, and trained in software engineering at Le Wagon in London.
At travel-tech startup Whym, I went from London manager to acting CEO. I’ve been responsible for the business as well as the technology it depends on.
I can work through a business problem with you, then get into the code and build the systems to help solve it.
Speaking & working sessions
Useful conversations
about AI.
If your audience is wondering what AI could do for them, I can bring examples from running Tally Ho. We’ll look at what’s useful, including the bits that break.
Your guests have handed over their money and trusted you with their day. They deserve a bloody good day.
“Inspiring for the businesses – a speaker I’d happily invite back.”
Get in touch
What do you have in mind?
Tell me what you’d like some help with. You don’t need a technical brief, and it’s fine if you’re still working it out.
Discuss Working Together Ask about speaking →You can also find me on LinkedIn